A business has structure. A brand has structure. The logo is never the beginning. It is almost the end.
We begin with the ambition, the audience and the offer. Then give them a coherent form: a strategy, a visual language and an experience that can carry the business forward.
Four phases connect the ambition to the final result.
Understand the business, audience and ambition. Define the problem the brand needs to solve.
Establish positioning, messaging and the brand story: the structure behind every creative decision.
Explore visual direction, typography, colour and the mark. Agree the direction before developing the final assets.
Build, review and refine through agreed milestones. Deliver the final identity, applications and guidelines.
From a single idea to a complete business. Explore the work through identity, material, story and experience.
Heritage in the formula. Architecture in every detail. A business built around climate-adaptive care.
Strategy · Identity · Packaging · Editorial commerceExplore the business Visit the live website ↗
An aromatherapy brand shaped by the senses. A measured identity and packaging with presence.
Naming · Identity · Packaging · Art directionExplore the businessThe art of making, given a structure for teaching. Couture craft meets creative enterprise.
Identity · Education architecture · Campaign directionExplore the businessRoyal hospitality, expressed through identity, ceremony and a coherent hospitality business.
Strategy · Identity · Hospitality directionExplore the businessCOLIQAI.COM
A distinctive AI-infrastructure domain, presented through its own visual identity, considered typography and an editorial digital experience. Created to help prospective buyers see the possibilities behind the name.
The website / A live portfolio project
“A beautiful surface needs a structure underneath it that can hold weight.”
I’m Jerie Mehari. My path through fashion, interiors and construction shaped the way I build brands: strategy first, with every material and digital detail connected to the business behind it.
Luxury Brand Architect brings positioning, identity, packaging, editorial commerce and creative direction into one practice. AI supports exploration; human judgment shapes the final work.
A selection of brand, website and creative-system work. Each project follows its own visual direction.
Hospitality website project
Website in progressAI subscription-spend intelligence app
Built · App Store submission pendingCreative intellectual property
Further details forthcomingVenture stages are being documented; a brand presentation does not indicate an operating business or public launch.
Brand architecture, educational frameworks and directed AI workflows: systems designed to make creative knowledge repeatable.
Explore selected domains offered for acquisition alongside original software and creative properties in development. Different assets, different routes to commercial value.
Discuss an acquisitionA concise identity for intelligent cooling and AI infrastructure.
View the live sales pageA memorable name for AI expense and subscription intelligence.
Enquire about this domainAn original, brandable name for an identity-focused concept.
Enquire about this domainA dental-business domain suitable for a dental practice, oral-health services or dentistry-led brand.
Enquire about this domainA name for cuisine, dining experiences and culinary storytelling.
Enquire about this domainA domain for interiors, objects and Habesha-inspired décor.
Enquire about this domainDomains are offered as registered names. Purchase terms and transfer arrangements are agreed individually; associated websites, trademarks and other rights are separate unless expressly included in writing.
Original software and creative properties in the portfolio. AAFIN is built and awaiting App Store submission; these assets are not being offered for outright acquisition.
AI Financial Intelligence
An app for tracking AI subscriptions, total spending, renewals and usage where available, with alerts for unnecessary or forgotten costs.
Original cinematic shorts
A developing catalogue of short-form storytelling, cinematic characters and visual production. Collaboration and rights enquiries are reviewed individually.
Brand frameworks & directed workflows
Original brand-architecture frameworks, editorial concepts and structured creative workflows, developed through the practice.
Ideas behind the work. An editorial collection on brand design, business architecture, thoughtful luxury and the decisions that give a business form.
Explore The NotesBefore a visual identity comes the essential decision: whom do we serve, what do we promise and how will we earn trust?
Read the notePurpose, position, identity and experience are connected decisions. An editorial framework for giving a business a recognisable structure.
Read the noteBeyond price and ornament: a closer look at craftsmanship, quality, consideration, cultural meaning and the experience of being understood.
Read the noteEvery commission includes a website, from one branded landing page to an integrated business experience. Choose the scope that fits your business.
A focused identity and one branded landing page.
One branded landing page · Up to five sections
To begin, after scope, availability and a signed agreement are confirmed
At identity and landing-page direction approval
At website approval, before launch and final handover
Planning window: 3–4 weeks · Subject to materials, confirmed availability and feedback
50% to start, 25% at the named approval milestone, 25% before launch and handover. Later payments are requested separately.
Choose The Mark ↗Strategy, identity and a five-page business website.
Up to five WordPress pages · Scheduler connection
To begin, after scope, availability and a signed agreement are confirmed
At strategy, identity and website-design approval
At tested website approval, before launch and handover
Planning window: 6–8 weeks · Subject to materials, confirmed availability and feedback
50% to start, 25% at the named approval milestone, 25% before launch and handover. Later payments are requested separately.
Choose The System ↗Strategy, identity and an integrated business website.
Up to eight pages · CMS · Two defined integrations
To begin, after scope, availability and a signed agreement are confirmed
At brand system, website design and integration-plan approval
After acceptance testing, before launch and handover
Planning window: 8–12 weeks · Subject to materials, confirmed availability and feedback
50% to start, 25% at the named approval milestone, 25% before launch and handover. Later payments are requested separately.
Choose The Blueprint ↗One business and one agreed direction. Domain, hosting, licences, software subscriptions, photography and ongoing care are separate and disclosed before commitment. Extra work is agreed as a separate fixed scope. No subscription or automatic later charge.
A template landing page using your existing brand and ready-to-use content. One page, up to five sections.
CAD $347.50 to start
CAD $347.50 before launch
For an ambition that cannot fit a package. A complete business, architected from strategy and identity through product, digital experience and launch, under one creative direction.
A 30-minute conversation to introduce the business, discuss your priorities and establish the next step.
A 90-minute paid discovery session to clarify your brand voice, offer and business architecture. Leave with a written direction for the next stage.
Discovery investment is scoped between $1,500 and $1,800 USD; the final scope is confirmed before booking. The USD $300 First Meeting is paid through Stripe when booking. Discovery scope and its exact fee are agreed separately before payment. Project-package initial payments use their own Stripe checkout.
Tell us about the business, ambition, scope and timing using the commission enquiry below.
Begin with a 30-minute first meeting, followed by a 90-minute Brand Blueprint™ discovery session. Discovery terms are confirmed before booking.
Receive a tailored scope. The agreement and deposit arrangements are issued individually after review.
Questionnaire, references, milestones and approvals come together in a workspace arranged once the commission is accepted.
Strategy, identity and digital work progress through agreed review points to a documented handover.
The 30-minute first meeting is $300 USD. We discuss your business, priorities and timing, then identify the appropriate next step.
The 90-minute Brand Blueprint™ discovery session examines your offer, audience, positioning and business architecture in greater depth. Investment is $1,500–$1,800 USD, with the final scope confirmed before booking.
Starter is CAD $695 for one template landing page. The Mark is USD $4,500 for focused identity and one branded landing page. The System is USD $9,500 for strategy, identity and up to five pages with an existing scheduler connection. The Blueprint is USD $15,000 for strategy, identity, up to eight pages, one additional CMS collection and up to two defined native integrations. Each offer lists its limits and exclusions.
A bespoke commission starting from USD $50,000 for a business that needs an integrated approach across strategy, identity, product, digital experience and launch. The final investment, deliverables and schedule are agreed in a tailored proposal.
Indicative timelines are 3–4 weeks for The Mark, 6–8 weeks for The System and 8–12 weeks for The Blueprint. The proposal confirms the schedule based on scope, content readiness and review time. Carte Blanche is scheduled individually.
Both choices appear in the cart. Each offer has a fixed base currency. Converted checkout is temporarily paused until a current exchange quote is available; you can continue in the base currency or enquire. Signed commissions retain their agreed currency, total and exact installments.
Yes. The practice is based in Calgary and accepts international commissions. Meetings, reviews and delivery can be coordinated remotely.
Share your business ambition, audience, current website or materials, priorities, budget and timing. Existing references and inspiration help establish the starting point.
Session terms are confirmed before booking. For Starter, 50% is due after scope and agreement, then 50% after website approval before launch. For premium packages, 50% is due after signing the agreement and before work begins. A further 25% is due at the approval milestone stated on the package card, and the final 25% is due before final handover or website launch. Applicable tax and additional scope are confirmed in the agreement. Secure Stripe checkout is available for the initial 50% payment after the commission agreement is signed. Later milestones are paid separately.
No. The enquiry form starts a conversation. Availability and terms are confirmed separately before booking or commissioning work.
Share the ambition. We’ll begin with the structure.
brandarchitect.studio@gmail.com ↗Enquiries are reviewed individually. Submitting a brief does not reserve a session or take a payment.
