Bete Makeda™
Royal hospitality, expressed through identity, ceremony and a coherent hospitality business.
Strategy · Identity · Hospitality direction
A heritage of
extraordinary welcome.
Develop a heritage-led hospitality identity spanning ceremony, invitations and brand applications.
Project brief summary.
The business
behind the identity.
Bete Makeda draws from Habesha history and the language of royal hospitality. The identity connects a formal wordmark, a rich material palette and ceremonial detail across invitations, occasion and the wider business. This presentation documents the brand direction.
Focus: Habesha history, royal hospitality, material colour and ceremonial detail.
The direction takes shape.
Palette, atmosphere and visual references from the project archive.
Palette, identity and applications together.
A visual reference to heritage and ceremony.
Developing the language.
Dated sketches, design iterations and approval records have not yet been supplied for this project.
The business, expressed.
Presented identity and application assets from the project archive. Commercial performance is not asserted.
A formal signature for hospitality.
