Clean Arc™
Heritage in the formula. Architecture in every detail. A business built around climate-adaptive care.
Strategy · Identity · Packaging · Editorial commerce
From the ritual of care to the language of commerce.
Create a coherent skincare business across face, hair and body care, connecting identity, packaging and editorial commerce.
Project brief summary.
The business
behind the identity.
Rooted in Habesha beauty and shaped for Calgary’s demanding climate, Clean Arc connects face, hair and body care through a coherent product architecture. Identity, packaging and the digital experience express the same idea: precise care with warmth.
Focus: Habesha beauty heritage, Calgary’s climate and a clear three-product architecture.
The direction takes shape.
Palette, atmosphere and visual references from the project archive.
A disciplined family of product cues.
Developing the language.
Available illustration, material studies and campaign concepts. Dated revisions and approval records are still to be added.
A monogram made tangible.
The business, expressed.
Presented identity and application assets from the project archive. Commercial performance is not asserted.
A wordmark with room to breathe.
The current website campaign, centred on face, hair and body care.
The identity,
given form.
Signature glass jar concepts, material finishes and proportion studies for the skincare collection.
From the object
to the experience.
Identity, collection, product stories and the journal come together in the Clean Arc digital business.
Homepage captured 17 October 2026. Visit the live website to explore the full experience.
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