Rosalève™
An aromatherapy brand shaped by the senses. A measured identity and packaging with presence.
Naming · Identity · Packaging · Art direction
Aromatherapy, considered.
Sensory restraint.
Develop a distinctive aromatherapy identity with a calm visual language and a consistent packaging system.
Project brief summary.
The business
behind the identity.
Rosalève brings aromatherapy into a calm visual language. Glass, label proportions, illustrated plants and a muted palette form a system designed around the ritual of use. These images document the identity and packaging development.
Focus: botanical character, sensory ritual, glass and label proportions.
The direction takes shape.
Palette, atmosphere and visual references from the project archive.
The complete identity and packaging direction.
The plants behind the palette.
Developing the language.
Available illustration, material studies and campaign concepts. Dated revisions and approval records are still to be added.
Botanical detail, reduced to a line.
The business, expressed.
Presented identity and application assets from the project archive. Commercial performance is not asserted.
An identity expressed across languages.
The identity,
given form.
Dropper bottle design, label proportions and packaging direction for the aromatherapy range.
